Fleet Management

UX Assessment

Carving a path for transforming fleet operations in a Fortune 500 Transportation and Rental Company

Overview

Worked with a global transportation company to assess and modernize internal fleet management tools and operations, improving risk control and operational efficiency through user-centered research and strategy.

The Challenge

Aging fleet management systems led to fragmented processes, inefficient risk tracking, increased loss, frustrated employees, poor vehicle uptime, and operational delays. A lack of UX oversight compounded usability issues across software and hardware environments.

The Approach

Field Research

Conducted ethnographic research at service and maintenance locations to uncover workflow and technology pain points.

UX Audit

Performed heuristic evaluations, usability assessments, high-sample surveys, and task error analyses on internal systems.

Strategic Solutions

Delivered interface mockups, process improvements, and a competitive technology analysis.

The Impact

  • Provided a clear path forward to improve operational efficiency across the global fleet.

  • Established sustainable UX research frameworks.

  • Increased executive engagement with UX strategy.

  • Secured substantial future investment in service blueprinting, enhancements, and UX practice.

The Start of a Journey

This contract ultimately led to a 12 month staff-augmentation contract to build a UX practice and pave a strategy for fleet operations improvements. Learn more about the engagement below: